The power of words
Posted Friday, March 22, 2013
The assignment was not unusual for Christin Stegman’s eighth grade language arts class: Write a persuasive business letter. The Loveland Middle School (LMS) students got right to work, researching different companies online; Lydia Powell spent her time looking at Chipotle, a 1,400 store restaurant chain serving up a vision of “Food With Integrity”, and the corporate message caught her eye.
“I liked it was all organic,” Powell explained.
Powell said she was a frequent customer of the chain, and she decided to focus her writing assignment on the Chipotle restaurant off Fields Ertel, mailing a letter to the manager letting him know how much their service meant to her.
“He hung the letter she sent on the wall,” said Stegman. “He said he wanted his employees to see the impact they have on the people they serve.”
He also picked up the phone and called the teacher with an offer: free lunch.
“I’ve done this writing assignment for three or four years and I’ve never gotten a response like this,” said Stegman.
Wednesday, March 20, Chipotle made good on the offer; the entire class enjoyed a catered lunch.
“Everyone was so excited,” said Powell, burrito in hand.
“Really, the take away for the students is the power their words truly have,” said Stegman. “Words are powerful.”
Photo caption: Eighth grader Lydia Powell holds the thank-you note from the Chipotle manager, along with her free burrito.